Dec 02

“You Wouldn’t Steal” Anti-Piracy Campaign in Trouble →

(Neal Campbell) If you’ve watched more than a few DVDs, you’ve most likely seen this little anti-piracy video. It says,

You wouldn’t steal a car,
you wouldn’t steal a handbag,
you wouldn’t steal a television,
you wouldn’t steal a movie.

Downloading pirated films is stealing,
stealing is against the law,
PIRACY IT’S A CRIME

An organization called BREIN hired Melchior Rietveldt to score the anti-piracy video you’ve seen on DVD after DVD. According to Rietveldt, BREIN only acquired rights to use the music when playing the video at a local film festival. When he saw it included in a Harry Potter DVD, he wasn’t happy.

The video has been included on thousands of DVDS sold millions of times and Rietveldt wants to be paid. It’s estimated that he’s missed out on $1.3 Million.

The Hollywood-funded campaign has been criticized heavily by film lovers because it’s shown to those of us who pay to see films and buy DVDs. The people who actually infringe copyright aren’t influenced by the preaching to the choir message.

Geeks believe when content is available in fair ways and fair prices, people will happily pay to consume it. When Hollywood makes restrictions too restrictive, people will find a work around the limitations in exactly the same way BREIN seems to have worked around paying Melchior Rietveldt for his creation.